They say you’re not a real agency until you have a car account. Can the same be said for a creative?
Ford Pro
Ford, the iconic 120-year-old automaker, branched out to launch one of its first sub-brands: Ford Pro. Targeting the booming fleet business, Ford Pro wanted to move beyond just vehicles and offer telematics, financing, and service solutions. We were integral in building the Ford Pro brand from scratch, crafting its unique tone of voice, designing iconography, and shaping its corporate identity. Our efforts culminated in over 4,000 unique dynamic creative banners (that literally broke Google), hundreds of social media posts, immersive experiential brand assets, and a compelling short documentary on the electric Transit. The result? The launch of one of the largest fleet services by one of the world’s largest automakers.
MINI
The MINI was launching in America and we were lucky enough to play a part. From developing a tagline to creating a new way of driving, or should we say motoring.
“I knew when Tom wrote ‘Let’s motor’,
we won the business.”
— Alex Bogusky
Volkswagen
Reinventing a beloved brand in unconventional ways.
Car brochures don’t have to just be brochures. They can be engaging content packaged as a DVD that just so happens to include a mini brochure.
CODA
CODA was a small electric car company launching in the Los Angeles area. They didn’t have much money and wanted to do something “talk worthy'.” So we created historical plaques and placed them on pump toppers. We knew they were going to get taken down, so we followed up with outdoor boards that hung over those soon to be dated gas stations.
