Good work that created good things.


Change the Mascot

Change starts with awareness and then conversation. This created both.

 

truth

This was the first time someone tried to create a brand behind a public service message. But in order to have a brand you have a brand, you need a philosophy. This was the philosophy behind one of the world’s most successful anti-smoking campaign.

And it all started with a little book.

It would be funny if it wasn’t true.

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